Why Attend

The Biggest Trade-Only Industry Event of the Year!  

DEMA Show is the globally recognized, industry-celebrated, trade-only event for diving, travel, and water sports professionals!

  • 500+ exhibiting companies
  • 90+ countries represented
  • 6,000+ industry professionals
  • Exclusive show-only savings for attendees
  • Firsthand access to the latest products coming to market

What You'll Find at DEMA Show

At DEMA Show, you'll find products and services specific to the diving, travel, and action water sports industry.
  • Accessories
  • Air & Gas Testing
  • Air Station Equipment & Supplies
  • Apparel & Footwear
  • Bags, Back Packs, Harnesses & Carrying Devices
  • Boats, Inflatables & Marine Supplies
  • Books & Periodicals
  • Business-to-Business Services
  • Certifying & Training Agencies
  • Computers & Diving Software
  • Cylinders & Valves
  • Dive Boats (Liveaboards)
  • Dive Boat Excursions (Day Trips)
  • Educational Products
  • Environmental Organizations
  • Fine Art
  • Fins
  • Flotation and Buoyancy Devices
  • Gifts, Jewelry & Novelties
  • Instruments & Gauges
  • Knives & Spearguns
  • Lights
  • Masks & Goggles
  • Merchandising, Point-of-Purchase Displays
  • Metal Detectors
  • Mooring Buoys, Materials & Equipment
  • Navigation Systems
  • Paddlesports Equipment
  • Photography Equipment
  • Rebreathers
  • Regulators & Breathing Apparatus
  • Retailing Aides 
  • Safety & Rescue Products
  • Snorkels
  • Suits (Wet, Dry, Thermal Exposure)
  • Suncare Products
  • Sunglasses
  • Swimwear
  • Travel Destinations
  • Travel Planning
  • Underwater Communications
  • Underwater Vehicles
  • Video Equipment
  • Watches/Accessories
  • Watersports (Non-Diving) Equipment
  • Weight Systems & Weights
  • Wreck Diving
  • and more!

An amazing collection of all things SCUBA-related. So much to see, do, and experience.
Hilary Rose
Kaizen Scuba
It was a great experience this year for our new and upcoming business. We were able to meet with a lot of new partners and expand our business.
Martine Roux
Neptune & Salacia Diving
I was very grateful for the opportunity to meet face-to-face with so many people I’ve been emailing and talking to all year. Great to develop a personal connection with our contacts at so many of our travel destinations and hang out with our vendors. Found great new items to stock as well. Seeing things in person makes a huge difference in our willingness to order the product. 
Melissa Angus
Easy Divers Memphis
I love coming to DEMA each year. I get to meet some amazing people and see all the new technologies out there. 
Jonathan Langham
Georgia Aquarium
You must attend DEMA if you want to be an active participant in our industry.  It has a lot to offer in a compact period of time; you just need to take advantage of it all.
Dianne Carrington-Plano
Aquatic Center of Rochester
A whirlwind of connections and opportunities—DEMA exceeded every expectation. The future of collaboration starts here.
Savi Leblond
Nature's Escort
This was great! I made the most connections yet and look forward to growing & being even better next year
Ashley Hudson
Conch Republic Divers

Who Attends DEMA Show?

Essentially, if you do business in the diving, travel, or water sports industry, DEMA Show is for you! Attendees often include:

Boat/Liveaboard Operators

Commercial Divers

Cruise Line Operators

Dive Instructor Training Organizations

Dive Instructors/Assistant Instructors/Divemasters/Cons

Dive Photographers/Videographers

Dive Resort Operators

Dive-Related Government or Military

Educational Institutions

Environmental Organizations

International Distributors

Manufacturer’s Representatives

Non-Exhibiting Manufacturers/Suppliers

Non-Profit Organizations

Other Retailers

Public Safety Divers/Rescue Divers

Retailers, Staff Operators & Technicians

Safety/Search & Rescue Divers

Show Organizers

Training & Certification Agencies

Travel Agents, Retailers & Wholesalers

Travel Associations

Travel Wholesalers

November 11–14, 2025

DEMA SHOW 2025

Orange County Convention Center • Orlando, Florida

Are You Ready?

Registration will open in May 2025. Be ready for it by having your credentials in order to save time later.

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