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New Product Showcase Sign-Up

A Giant Display For Your Products!

Give your newest products and technology a prime spotlight directly on the DEMA Show Floor!

Space is Limited

Review the information below and reserve your showcase early to lock in special rates and added promotion. 

A maximum of four (4) products per company are permitted.

New Product Showcase

Special Savings & Benefits

Space is Limited. Reserve Early to Secure Your Spot & Added Savings.

Submission Window DEMA Member Rate Non-Member Rate
Now – June 30 $250/product $475/product
July 1 – October 19 $275/product $500/product
October 20 – Onsite $300/product $525/product

Rates listed above are per product. Up to 2 products per case are permitted.

 

Key Benefits

Reservation Window I
Now – June 30

Reservation Window II
July 1 – October 19

Reservation Window III
October 20 – Onsite
Product Listing on DEMA Show Website ✓ ✓ ✓
Product Listing in DEMA Show Mobile App ✓ ✓ ✓
Display Sign with Company Details (if booked by October 7*) ✓ ✓

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*Display Sign with Company Details: If booked by September 29, signage will include company name, booth number & product description.

By participating in the New Product Showcase, your company name, booth number, and product name may be included in pre-show and on-site marketing materials.

Reserve a Spot in the Showcase

Logistics

Shipping Information

Products will be placed in the order in which they are physically received. To ensure optimal placement, we strongly encourage you to ship your product(s) to the advance shipment warehouse by October 30, 2025.

Shipping in Advance to Warehouse:

For items that will arrive October 13 – October 30, 2025, use the New Product Showcase Advanced Shipping Label.

Shipping Direct to Show Site:

For items that will arrive November 8 – November 14, 2025, use the New Product Showcase Direct Shipping Label.

Onsite Drop-off

If you choose to bring your product(s) with you to DEMA Show instead of shipping them in advance, your product(s) must be delivered as follows:

When:

Sunday, November 9 – Monday, November 10, 2025
8 AM – 5 PM

Where:

DEMA Central (Booth #317)

NOTE: products will not be accepted outside the dates, times, and locations noted above.

Liability Exclusion

DEMA and Show Management are not liable to the exhibitor or its products for any loss or damage to property due to theft, fire, accident, or any other causes.

New Product Showcase POC

Gretchen Wendorf, Director, Operations & Conferences
gwendorf@ntpevents.com
NTP Events
313 S. Patrick St
Alexandria, VA 22314

New Product Showcase FAQs

The New Product Showcase is strategically placed throughout aisles on the DEMA Show Floor. Specific locations will be marked on the show floor/map in the months leading up to DEMA Show.

Each  display case has multiple compartments that can be adjusted to fit and display products of various sizes. Cases are transparent to allow viewing from multiple vantage points.

In addition to displaying your 'new product', you may also provide a small flyer/poster (to be displayed behind the product) highlighting your company or product. This flyer/poster must be no larger than two 8.5" x 11" sheets or one 11" x 17".

Note: A small card with your company name, product name & description, and booth # will be provided.

Each DEMA Show Exhibitor may submit a max total of four products into the New Product Showcase.

The display cases can accommodate any product up to the size of an adult wetsuit. Additional advertising materials may be displayed with your product (limited to two 8.5" x 11" sheets or one 11" x 17" sheet).

You may still ship your products in advance. Be sure to contact us in advance to make arrangements before arriving on site. Once onsite, go to DEMA Central (Booth #317) and your product will be ready for you to to set it up.

Note: Products must be set up no later than Monday, November 10th at 12 PM. 

If you need to cancel your participation in the New Product Showcase, contact Gretchen Wendorf at gwendorf@ntpevents.com. All cancellations must be submitted by August 11, 2025 to be eligible for a refund.

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