This seminar explores the online world of scuba divers, analyzing their search trends and seasonal patterns to uncover insights into their interests and behaviors. Explore how these data-driven insights can be leveraged to enhance marketing, tourism, and product development within the diving industry. As a consultant at Google Brazil, seminar presenter Bruno Bopp partners with large tech clients to unlock growth through digital marketing and insights. With over a decade of experience, he translates data into actionable strategies. When not diving deep into analytics, he's exploring the ocean depths as a NAUI Member.

Questions: Jeremy Gabrielson / jgabrielson@naui.org