Does the word “data” inspire you or inject fear into your dive business planning process? Join this session and learn about all the wonderful ways your dive business can use data that is generated from your business to drive more sales, marketing engagement, cost-savings and, of course, more profits.

Attendees will be introduced into the world of data analytics and will discover how to leverage the information provided by your POS systems, accounting systems, email marketing analytics and social media interactions to make informed decisions for your dive business. 

Understanding the importance of data in marketing for dive businesses is your key to future success. Knowing how to analyze and interpret data from various sources to create actionable insights can help you unlock the businesses’ full potential to drive results all year long.  

Learning Objectives:

• Understand the value and potential of data generated by a dive business for driving sales, marketing engagement, cost-savings and profitability
• Learn how to embrace data as a valuable resource for business planning and decision-making
• Gain the skills to analyze and interpret data to make informed decisions that drive results for your dive business
• Learn how to create actionable insights by analyzing data from various sources, enabling you to unlock the full potential of your dive business